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Meet

Stormy Simon

I was born to a blue-collar family in Hammond, Indiana, and spent my formative years in the small town of Tooele. I was married and the mother of two sons by the time I was 17. At 21 I was divorced and on welfare. I relied on social programs as I charged into the workforce, bypassing college and business school so I could support my sons. I bootstrapped my way into a career as morning show producer and on-air host with broadcaster Citadel Communications.  In 2001, a temp agency placed me in the sales department at the start-up e-commerce retailer Overstock.com.

Meet

Stormy Simon

I was born to a blue-collar family in Hammond, Indiana, and spent my formative years in the small town of Tooele. I was married and the mother of two sons by the time I was 17. At 21 I was divorced and on welfare. I relied on social programs as I charged into the workforce, bypassing college and business school so I could support my sons. I bootstrapped my way into a career as morning show producer and on-air host with broadcaster Citadel Communications.  In 2001, a temp agency placed me in the sales department at the start-up e-commerce retailer Overstock.com.

"The most important thing you can do is participate."

— Stormy Simon

I thrived at Overstock, going from sales clerk to president of the nearly two-billion-dollar company in 2013. I built the Branding, Marketing and Customer Service departments, coining the phrase “Customer Care.” My hands-on leadership approach inspired me to develop the iconic “Discover the Secret of the Big O” campaign, which propelled Overstock into a household name.

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I led the company to ranking in the top 4 AMEX/NRF Customer Choice Awards for six years in a row. My guidance placed Overstock in the top 25 trafficked e-tail sites, Forbes’ list of “America’s 100 Most Trustworthy Companies” and multiple Mobile Web and Stevie Awards.

I was a devoted mentor to women employees, leading to the ranks of women executives at Overstock growing from 7% to 33%.

I was named as a Power Player 2016 on The National Retail Federation: The List.  I’ve been recognized by Utah’s Top 40 under 40, Customer Champion by Gartner 1 to1 Media, and Top Innovator by Utah Women in Tech Council. I’m also a proud recipient of the Patriot Award.

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I stepped down from Overstock and pursued the emerging world of cannabis by working at a medicinal only operation in Denver.  It was there I began to fully understand the industry and the value of the plant as a medicine. This education led to me to becoming a medical advocate.

I served on the Advisory Board of an organization dedicated to the study the benefits of cannabis for children with cancer, and in 2017 joined the board of High Times and ultimately became CEO.  I had the honor of delivering the keynote address at the Aspen YPO Conference in 2019.  I also served as Strategic Officer for a blockchain payment point-of-sale system removing cash only payments and making it safer for the dispensaries.

I currently serve on the boards of Opu Labs, a blockchain skincare app; 101 Studios, an entertainment company; and TRYP, an emerging rideshare company.  I am an Executive Director of Mission Green, a non-profit for prison reform.